ZTE focused in 2011 on smart terminals as a key product strategies. The number of terminals supplied by ZTE Smart rose in the first quarter of 2011 with 22 million units by 46.6 percent and the corresponding revenue by 51.4 percent over the comparable quarter of 2010. The latest Gartner report predicts that the supply of smart phones worldwide in 2011 reached the 470 million mark.
At a press conference in Beijing, presented He Shiyou, Executive Vice President of ZTE Corporation, recently the current strategy of ZTE. In technology, the company - take comprehensive measures to support mobile internet and realize connections between different network architectures - systems and devices via applications to the services. The company also plans to put together an expert team for cloud computing and a research and development teams for Smart Terminals. At the market, ZTE will focus on high-end products, and develop their brand to the fore in order to strengthen its presence in markets like the U.S., Europe, Latin America and China. ZTE's product for this strategy in the consumer segment on three main product lines in the three categories of "Personal", "Home" and "Office" expand.
As part of its Smart Terminal Strategy led a new ZTE phone models and Tablet PCs that support the latest 3G technologies in a number of international markets. These devices can be adapted to the needs of network operators and offer innovative features and technologies to support the needs of customers better. ZTE also gave support with new models like ZTE Skate, Blade and ZTE ZTE V9 Plus a range of intelligent devices, smartphones and Tablet PCs on the market, the difference in 3G and 4G standards. For example, ZTE offers V9 Plus from the ZTE Light series as a Tablet PC to the 4G standard.
In the industry-leading partners like ZTE-Qualcomm, Google, Marvell and NXP attended the press conference in Beijing and in part demonstrated their long-term support for the strategy of ZTE Smart Terminal with innovations and personalized smart terminal devices for the global market.