One is the Cinema 3D TV, the first television that produces "flicker-free" pictures, according to European quality assurance agencies TUV and Intertek. It makes use of the Film Patterned Retarder (FPR) technology where a polarized film on the screen projects different images for the left and right eyes.
The FPR technology allows the use of cheap passive 3D glasses, the same ones used in movie theaters.
Older 3D televisions usually require bulky and battery-operated active shutter glasses that alternately darken over the eyes to create the illusion of a 3D image.
"It's more comfortable to the eyes. It uses lighter 3D glasses without battery," said LG Electronics Philippines managing director Seung Chul Lee during the launch on Monday (May 23).
LG Electronics Philippines product marketing head Cyd Montebon said, "The Cinema 3D TV offers brighter 3D pictures, flexible viewing positions and limitless 3D content."
The Cinema 3D TV can also convert 2D content to 3D pictures using a conversion algorithm. The 3D depth and viewpoint can be controlled to match the viewer's distance from the television screen.
The 3D televisions, which come in 42 and 47 inches, are priced at P99,990 and P134,990, respectively.
Montebon said the 55- and 65-inch models will be available in the Philippines in the coming months.
Internet TV
The other television launched by LG is the Smart TV which offers access to web content and applications.
LG Electronics Philippines has tied up with Lopez-owned Sky Cable Corp. so buyers of the new television can enjoy broadband speeds of 3 megabits per second (mbps) for 3 months.
They can also have access to Sky Cable's iWantv watch-on-demand service, and video content from abs-cbnNEWS.com.
Citing an online survey conducted by Universal McCann last year, Sky Cable marketing head Ray Montinola said 98% of the country's 4 million Internet users watch online videos, higher than the global average of 83%.
"We may not just be the texting capital of the world but also the online video watching capital of the world," Montinola said.
The Smart TV comes in different sizes and models which are priced between P59,990 and P129,990.
