According to Nikki Acosta, Head of Broadband Business, Globe’s subscriber base had a 500 percent increase in subscriber base from 2009 up to 2010, indicating the rapid entry of mobile internet into the mainstream market. One of the key factors in the rapid growth of the sector is the introduction of 3G network capabilities which allowed greater data transfer speeds to be achieved.
To address the market’s growing demand for higher speed and better services, Globe rolled out its WiMax Network in 2009. A fourth-generation infrastructure, Wi-Max has a maximum theoretical throughput of 100Mbps for mobile internet services and 1Gbps for low mobility or local wireless access services. According to Globe, 4G-enabled devices will roll out by June, allowing consumers to experience higher internet speeds.
Due to the higher volume of data being transferred over Globe’s network, the company has implemented a Fair Use Policy to ensure reliability in the use of its internet services. With the fair use policy, network congestion is minimized with the use of data caps depending on the costumer’s subscription plan.
With all the key steps in place, Globe has relaunched its internet service with a variety of products and plans that aim to cover every costumer’s needs.
The familiar and basic Tattoo Sticks are still around, delivering the easiest and most affordable connection. But don’t let that fool you into thinking of slow uploading. This plug-in delivers a punch at speeds of up to 2 Mbps and even lets you send texts and make calls from your computer.
The Tattoo MyFi is perfect for groups of internet-loving friends with its Wi-Fi sharing capabilities. Either plug into your USB port like the Tattoo Stick or turn it on for instant wireless connection for up to five gadgets at up to 2 Mbps.
The most powerful among the three, the Tattoo SuperStick takes what the MyFi offers and juices it up with the fastest connection at up to 3 Mbps. Postpaid subscribers get something extra out of the deal with a monthly gift of 200 free texts.
Making all these possible is the Tattoo Broadband SIM, which is now available for purchase. This allows those old Tattoo sticks with disabled SIMs to be used again for a low price of 60 pesos.
For those that choose speed over mobility, Globe Tattoo offers three versatile plans that will leave you waiting for others to catch up. Known for its flexible plans, the Globe Tattoo @Home Broadband plans are no different, allowing you to choose from a myriad of speeds and affordable prices.
The Globe Tattoo WiMax delivers speeds of up to 1 Mbps at prices as low as 795 pesos a month.
For downloading, blogging, and gaming, turn to the Globe Tattoo DSL plans. The wired connection-based internet subscription plan gives you access to up to 3 Mbps of internet speed.
The newest plan to be offered to residents of Makati CBD and selected areas in the Fort is the Globe Tattoo Torque, which amps up your connection to up to 100 mbps of super speed internet via the use of fiber optic to home connections.
