The store is divided into four zones. The Postpaid zone showcases different subscription plans and packages, mobile handsets including basic models, Blackberry models, and other postpaid deals. Sun's best value deals in international call, international SMS, and international roaming are displayed in the International zone. The Broadband zone exhibits the latest broadband wireless devices, data plans as well as product bundles whereas the Prepaid zone presents various Sun prepaid SIMs.
The store incorporates various interactive facilities including a 40 inch touch screen display with a sound dome enabling customers to sample advanced value-added services like games, music and videos. There is also the gadget spot zone displaying the latest technologies in mobile phones through a large screen to acquaint customers with the product functions.
The shop dons bright colours with cozy customer service sections. It comprises a lounge exclusively for customers who want business class service. There is also a larger payment area for people preferring “to go” type of transactions like single transaction bills payment and prepaid reload.