Ericsson Response partners with SingTel Group for disaster communications
First operator partnership for Ericsson Response
· SingTel to provide satellite services for emergency communication
· SingTel's regional associates - Airtel, AIS, Globe, Telkomsel and
Warid - to provide local resources to assist in disaster relief efforts
Ericsson (NASDAQ: ERIC) and Singapore Telecommunications Limited (SingTel) today
announced a partnership to provide emergency communications services to support
disaster relief efforts in South and Southeast Asia through Ericsson Response.
This is a world's first operator partnership for Ericsson Response.
The primary role of Ericsson Response, a volunteer initiative, is to establish
essential mobile communications to support humanitarian agencies and other
partners in carrying out their humanitarian and natural disaster relief work.
Ericsson Response works in collaboration with several organizations such as the
United Nations (UN) to meet their communication needs.
Under this partnership, SingTel will provide satellite services from countries
where its regional mobile associates operate. In addition, the SingTel Group's
associates, Advanced Info Service (Thailand), Bharti Airtel (India), Globe
Telecom (Philippines), Telkomsel (Indonesia) and Warid (Pakistan) will provide
local resources to assist Ericsson Response's relief efforts. This will allow
for faster deployment of emergency communications services in the event of
disaster.
This partnership supports the SingTel Group's corporate social responsibility
(CSR) regional disaster relief efforts, which include financial assistance,
community rebuilding support and communication support for relief workers, in
countries the Group operates in. For communication support, Ericsson Response
was chosen as the best partner for implementation.
Hui Weng Cheong, SingTel CEO International says: "In collaboration with our
regional mobile associates and Ericsson, we hope this partnership will help
mitigate the effects of disasters in the region and make a difference to the
communities in which the SingTel Group operates."
"We have chosen to partner with Ericsson Response because of its expertise in
disaster relief, and its existing relationships with the UN, the IFRC and NGOs
in the region. This partnership is a demonstration of the SingTel Group's
commitment to provide readily available resources for disaster relief," he adds.
Rima Qureshi, Senior Vice President of Ericsson Group and Head of Ericsson
Response, says: "The SingTel Group is one of Ericsson's most important global
customers and we are honored to be their partner for their corporate social
responsibility undertaking in South and Southeast Asia. We welcome this
opportunity, together with the SingTel Group, to support humanitarian operations
and the citizens of the region with standby disaster communication services,
should the need arise.
"Since Ericsson Response was founded in April 2000, hundreds of Ericsson
employees worldwide have volunteered, trained and deployed in 40 disaster relief
operations in 30 countries. We are ready to use our experience and skill in
disaster relief situations wherever and whenever needed." she says.
In Southeast Asia, Ericsson Response has already supported projects in Vietnam,
Indonesia and Pakistan. The team was called on following the Asian Tsunami of
2004.
Other countries where the initiative has been deployed include Haiti, Tanzania,
the Democratic Republic of the Congo, Iran, Panama, Sudan, the US, Turkey,
Kosovo and Lebanon.
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