Mobile broadband users more likely to use their devices than dongle owners, says research

Mobile broadband users are more likely to user their device more frequently than owners of dongles, modem sticks and datacards, according to research from YouGov’s Mobile Broadband Experience. The research, found that 80% of 3G tablet owners use their device on a weekly basis, in comparison with that of dongle owners, modem stick and datacard users at 60%. Tablet owners were also found to be more likely to participate in a number of internet activities such as browsing and emailing, as well as steaming an movie and music downloading at 27%, while dongle users were 11%. Data allowance and tariff costs were the most important consideration for 3G tablet owners than dongle owners, with the average monthly tariff for netbook, integrated laptops with mobile broadband and tetherer found to be £15.64, while dongle, modem stick and datacard owners paid an average of £13.88 a month. 3G tablet owners paid an average of £13.48 a month. The study aims to track consumer attitude activity and behaviour of owners of mobile broadband devices. The next wave of the tracker will begin in October, with a report due in November.