Synchronica Wins Contract with a Third Device Manufacturer Targeting India

Highlights:

Purchase order valued at US$ 1.4 Million for licenses of Synchronica Mobile Gateway from Indian device manufacturer.
Third deal with TOP 10 device manufacturer targeting India, bundling Mobile Gateway with handsets to provide push email, instant messaging and social networking services.
Deal won in partnership with a VAS reseller based in India.
Mobile Gateway is relevant for markets like India where broadband penetration in homes is low.
ROYAL TUNBRIDGE WELLS, United Kingdom / TORONTO, Canada, July 19, 2011 /CNW/ - Synchronica plc ("Synchronica") (AIM: SYNC) (TSXV: SYN) the international provider of next-generation mobile messaging solutions, has received a purchase order from an Indian handset manufacturer to bundle Synchronica's infrastructure software, Mobile Gateway, to provide push email, instant messaging and social networking services for a range of devices to be introduced later this year.

The deal, worth an initial value of US$ 1.4 Million, was won in partnership with a reseller of mobile Value Added Services ("VAS"). The reseller offers Synchronica's solutions to its customers across the Indian sub-continent. This is the third device manufacturer to license Mobile Gateway for bundling with devices targeting Indian consumers.

India is the second-largest mobile market worldwide and growing rapidly. According to Voice & Data, approximately 10 million mobile phones were sold in India every month in 2010, while at the same time an average of 622,000 new users signed up each day to a mobile service, adding 227 million new mobile subscribers in 2010. TRAI, the country's telecommunications regulator, announced a staggering 827 Million mobile phone users in India at the end of April 2011, and Chetan Sharma Consulting forecasts that before the second quarter of 2012, India will have a connected subscriber base that surpasses China's.

Synchronica CEO, Carsten Brinkschulte comments: "This is a key contract win in what may soon become the most important mobile market globally. It again demonstrates the relevance of Synchronica's products in fast growing, highly competitive markets. Mobile Gateway allows device manufacturers to connect their customers to existing Internet communities, adding Smartphone-like messaging services onto mass-market phones - at a fraction of the cost."

Synchronica has a strong and growing foothold in India with three Indian device manufacturers and two large mobile network operators already contracted to use Synchronica's award-winning products. While the Indian Information and Communications Technologies sector is experiencing substantial growth, the UK-based risk analyst MapleCroft recently estimated that only three per cent of India's households own a personal computer, and that many are unable to afford Internet access or live in areas with little or no connectivity to online services. Synchronica's standards-based messaging products provide push email, instant messaging and social networking services which are compatible with literally any mobile phone currently in use - a key consideration for markets like India where many rely on their mobile phones to access online services.

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Synchronica's customer base comprises more than 80 mobile operators and eight device manufacturers worldwide (as at 30 March 2011). Synchronica's total addressable end-user market, based on mobile operator deployments, was 1.3 billion (as at 31 December 2010).

Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development centre in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com

Cautionary Statements
The foregoing information may contain forward-looking statements relating to the future performance of Synchronica plc. Forward-looking statements, specifically those concerning future performance or results, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the public filings and announcements made by Synchronica, including those made with AIM, a market of the London Stock Exchange, with the TSX Venture Exchange or with securities regulators. Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
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