Changing the game with Smart LTE

Smart Communications Inc. showcased the Long Term Evolution (LTE) technology during the recent annual stockholders’ meeting of its parent company, the Philippine Long Distance Telephone Co. (PLDT).

Stockholders watched a live speed test and tried the technology at the demo booths.

LTE is the latest stage in the development of mobile broadband technology and is popularly referred to as the fourth-generation (4G) mobile phone technology.

To Internet users, this means greater speed. While the current 3G and HSPA technologies can reach anywhere from 2 to 3 Mbps, LTE promises breakneck speeds and better Internet experience, changing how people know the Internet today.

“Broadband is the new arena where telcos are engaged in combat,” said Smart president and CEO Napoleon Nazareno, noting that the growth of the industry now relies on mobile Internet access.

Apart from having the latest technology, he added, “success requires a superior network because subscribers expect speed, reliability, capacity, and better customer service.”

PLDT chairman Manuel V. Pangilinan referred to the industry’s state as the “Sputnik Moment,” a phrase used by US President Barack Obama to mean a time when companies have to make new investments to be able to move forward.

“We cannot be doing more of the same, nor is doing nothing an option. We need to change the game,” Pangilinan said.

As Smart’s latest network technology, LTE brings with it unlimited potential not just for the industry but for individual Internet users as well. It is an indispensable tool for economic growth given that it is ideal for bringing high-speed, quality Internet to all Filipinos wherever they may be in the archipelago.

Smart is the only telco in the Philippines with a 4G LTE network.

Related Posts Plugin for WordPress, Blogger...

Popular Posts