Earlybirds enjoyed a bit of schmoozing and a neverending flow of drinks and hors d’ouvres (like sumptuous risotto balls with formaggio and mushrooms and paté di fegato on toast squares) courtesy of Cibo. Cibo later served up a sumptuous buffet of Spaghettini flambé “al burro e parmigiano”, Pan roasted white fish fillet, and Beef tenderloin tagliata that everyone piled on their plates yea high and washed down with really good vino.
Talk flowed smoothly among the guests, who included seen-at-the-scene favorites Divine Lee (and boyfriend Victor Basa), Robbie Carmona, Tessa Prieto, Cecile van Stratten (with sister Ana in tow), and ABS-CBN talent Megan Young. Lee gushed about her upcoming TV5 show with Prieto.
“It’s an Extreme Home Makeover kind of show,” says Lee, excited to flex her designing muscle.
Meanwhile, premier talent manager Girlie Rodis clicked about a thousand pictures, chronicling the different faces and activities of the night before rushing off to catch Kuh Ledesma’s show at the Music Museum.
Excitement continued to build as talk turned to tablets and the different Globe Tattoo sticks about to be unveiled.
“We have exciting plans for Globe Tattoo. We’re planning to launch our tablet offerings later in the year and beef up our 4G facilities to make surfing really really fast for our subscribers,” says Yoly Crisanto, head of Globe’s corporate communications, who points out that these days, a person is “only as good as his internet connection.”
It’s all about speed
The network drove home its point—that it offered the best and fastest broadband connectivity in the country—in both subtle and not-so-subtle ways (avant garde furniture, tribal-inspired backdrops, and cosplayers).
“Speed” was a recurring theme that night, as were “individuality” and “self-expression,” as Globe zeroed in on that quicksilver segment of the market—the youth.
“Today’s youth is vibrant and unafraid of self-expression,” says Dong Ronquillo, head of Globe’s Nomadic Broadband Business. He adds that the Tattoo is perfect for today’s youth as it allows them to connect and exchange information and ideas at lightning speed.
Role models
“I’m a big fan of Globe Tattoo. In fact, everyone in my family has his or her own stick,” says Saab Magalona, one of the brand ambassadors of Globe Tattoo. “I’m so excited to be chosen as an ambassador because it gives me a platform to promote my causes.”
Magalona, an avowed animal lover and an active campaigner for cancer awareness, is a recent addition to the stable of Tattoo endorsers (which include runner Rio dela Cruz, Rico Mosessgeld, artist Sarah Gaugler and “cosplay goddess” Alodia Gosiengfiao), having been chosen more for her substantial following among Tumblr lurkers than the fact that she comes from showbiz royalty.
Gosiengfiao, who looks way younger in person (more like Akazukin Chacha than Sailor Moon if you ask me), is an icon among the country’s legion of anime lovers. A cosplay participant for the past seven years, she has built a cult following currently unrivalled even among showbiz personalities, making her one of the most emulated role models today. It’s a responsibility that obviously humbles her.
“I am thankful that so many young people look up to me. Being a brand ambassador puts me on a bigger stage. I consider it an honor and a big responsibility. It makes me think twice and be more careful with the way I act in public,” says Gosiengfiao.
Something for everybody
Despite its emphasis on the youth, Globe is careful to point out that it has not forgotten the other segments of the market.
Aside from the basic Tattoo Sticks which deliver speeds of up to 2 mbps, there is the Tattoo MyFi, which allows more than one user to share the wi-fi connection, and the superpowerful Tattoo SuperStick, which is basically a juiced up version of the MyFi.
For those that choose speed over mobility, there are Globe Tattoo @Home Broadband plans with several affordable options.
“Basically, if we want to be the authority in broadband, we have to have the right portfolio for everyone,” says Nikko Acosta, head of Globe’s Broadband Business. “With this (rollout), the portfolio is complete.”
To know more about the new Globe Tattoo’s products and services, visit http://tattoo.globe.com.ph
