Samsung unveils new smartphones

The local arm of Samsung Electronics is optimistic of sustaining its growth in the smartphone market this year with the recent launch of its new line up of products—Samsung Galaxy S2. ;Samsung Galaxy S WiFi 5.0 and Samsung Galaxy Tab 10.1 and Galaxy Tab 8.9.

Glenn Glinoga, Business Unit Director of Samsung Electronics Philippines Corp. (SEPCO), Mobile Communications Business said that the company growth in the smartphone tablet was faster than the industry growth, adding that they are the dominant player in the web book or tablet phone in the market.

"We had significant market share in the smartphone market. It’s more than 50 percent," Glinoga said

The company is optimistic that they would sustain their leadership in smartphone tablet with the launch of its new line up of devices catered to capture the high demand in the mid and high end market .

"We are leader in high end market also in touch phone segment," he stressed.

Still, Samsung said that they are strong number two in smartphone market in the country next to giant firm Apple Inc., but Glinoga said his target is to beat the Apple market share in the Philippines.

Glinoga said that the company sales in terms of volume comes from the consumers in the low and middle market.

"In 2011, we will take Samsung’s leadership in Speed, Screen and Content to a whole new level," said Glinoga.

The Samsung Galaxy S II is the first 4G phone. It’s the thinnest with its 1.2 GHz dual-core processor.

It also bears the latest Android smartphone OS, Android 2.3. Complementing this latest operating system is HSPA+ connectivity.

It has the most vivid and brilliant Super Amoled Plus screen and the smartest voice solution that enables the user to call, text, email and even surf the internet hands-free.

The Samsung Galaxy S II comes equipped with Social Hub Premium which allows one to talk to whoever they want, in whatever way they want, all from the contact’s list.

"With the Galaxy S II, Samsung wants to set the new standard in smartphones. The display quality, processing speed and uber sleek design is, to date, unparalleled."

The Galaxy S II is a powerful evolution of Galaxy S as it builds on the phenomenal success of the original Samsung Galaxy S.

Galaxy S WiFi 5.0 gives users an unrivalled entertainment experience through a clear display with mDNIe image engine technology, dual surround sound speakers, 8/16GB options, and a swift 1GHz processor running on the Android™ 2.2 "Froyo" platform.

"With the Galaxy S WiFi 5.0 we’re delivering a rich, immersive experience for multimedia enthusiasts. With the Galaxy S WIFI 5.0, entertainment goes beyond just playing mp3 and watching mp4s" says Glinoga. "A large, high-quality screen, a world of fun and useful applications and unbeatable sound quality make this a powerhouse device at an affordable price."

The Galaxy Tab 10.1 and 8.9 are the thinnest and lightest mobile tablets to date. The Galaxy Tab 10.1 weighs a mere 595 grams and the Galaxy Tab 8.9 only weighs 470 grams. Combining the ultra-thin form factor with a lightweight design adds to the outstanding mobility of these two products.

The new Galaxy Tabs support HSPA+ network speeds of up to 21Mbps as well as Bluetooth® and Wi-Fi 802.11 a/b/g/n connectivity to deliver rapid mobile download speeds and reduce data transfer times. Both include a 1GHz dual core application processor for a powerful multimedia and multi-tasking experience.

The Galaxy Tab 10.1 and 8.9, like the Samsung Galaxy S II, are pre-loaded with Readers Hub and Music Hub giving consumers instant access to more than 2.2 million books, 2,000 newspaper (49 languages), 2,300 magazines (22 languages), and 13 million songs.

In addition, Samsung has partnered with Globe Telecom Inc., the first operator to bring Samsung Galaxy S II, the first 4G smartphone that works best on the HSPA+ network, to mobile phone users in the Philippines.

Starting this week, Globe subscribers can avail of the Samsung Galaxy S II under My SuperSurf Plan 3799 or with a one-time discounted cash-out at lower plans. Prepaid subscribers can also purchase the Samsung Galaxy S II at P29,899 from Globe stores nationwide.

"To sweeten the deal, the device runs on our HSPA+ network, allowing users to enjoy maximum mobile browsing speeds and improved experience in our call and text services.," said Martha Sazon, Head of Globe Postpaid.

Globe is the first Philippine operator to commercially roll out a 4G mobile network that utilizes the HSPA+ technology. It also pioneered the launch of the fastest broadband dongle in the market, the Tattoo Tonino Lamborghini stick running on 4G, providing subscribers internet speeds of up to 10 Mbps.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion.
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