City-based Elitecore to launch wireless router for landlines

Within a month of unveiling its first all-inclusive wireless router, Cyberoam, a division of Ahmedabad-based Elitecore Technologies is set to launch the next version of 'NetGenie'. The new Asymmetric Digital Subscriber Line (ADSL) variant of the router will be meant for customers using broadband network through landline phones. “The ADSL modem version of NetGenie is targeted at customers using broadband service through landline phones. There are large numbers of customers who use wired broadband services through landline phones. With this product, we expect our market share to increase sharply,” said Abhilash Sonwane, senior VP, product management, Elitecore Technologies. According to Sonwane, the ADSL modems provided by Internet service providers (ISPs) are not secured. “Earlier we had launched a wireless router. However, the new variant can be plugged into a computer through an landline phone wire for broadband services as well as provide an all-inclusive PC and Internet security solutions. We expect our business to increase by 30 per cent through this product," he added. Having launched the NetGenie wireless router, an all-inclusive security solutions product, Elitecore Technologies is eyeing a $4 million (Rs 20 crore approx.) business by the end of the current fiscal. Recently, the company launched the product in two variants, namely NetGenie Home and NetGenie SOHO (small office home office). "NetGenie is a pioneering solution for families and small office users that aims to enable safe Internet usage, usher in productivity and offer advanced threat protection. Parents are increasingly being concerned about kids having unfiltered access to unsafe Internet content, befriending strangers online, unlimited social networking, chat and online gaming sessions. Keeping all this in mind and the current threat landscape, Cyberoam wanted to offer our consumers a permanent and easy solution for all their cyber worries," said Hemal Patel, CEO, Elitecore Technologies.According to Sonwane, the company is looking to sell 15,000 units and garner a revenue of $ 4 million (Rs 20 crore approx.) by the end of the fiscal. "In four years, we are looking at a market share of 25 per cent.Currently, the WiFi router market is around Rs 9,000 crore and will grow to Rs 10,644 crore by 2014," he added. The NetGenie ensures that it empowers both home and small office users to decide how much internet freedom they want to give to different users in their network across an entire range of devices such as desktops, laptops, smartphones, iPad etc. The NetGenie also allows schedule-based Internet access over various website categories and applications for different users.