The Ayala-run company said that a large portion of its budget has been allocated towards expanding its network capacity and furthering the reach of its 4G network, so that consumers will be able to take advantage of the new devices' features.
“Within the next few weeks, we will bring 4G technology closer to our subscribers by offering them the latest gadgets, devices, applications and content that will let them experience the real 4G mobile technology," said Globe consumer business group senior adviser Peter Bithos.
“Now we are launching 4G mobile using HSPA+, which will enable better, faster, and more reliable data connections for our subscribers—whether on their phones, laptops or tablet computers," he added.
Globe's 4G mobile network utilizes high-speed packet access-plus (HSPA+) technology and has already been rolled out in Marikina, Quezon City, Makati, Pasay, Las Pinas, Taguig and Manila.
Globe expects to expand its 4G coverage through to 2012.
4G HSPA+ technology is touted to offer as much as five to seven times faster connection speeds than the current 3G technology being used in mobile phones.
For its fixed-line subscribers, Globe has also said that it plans to roll out Long-Term Evolution (LTE) technology.
Globe also plans to start rolling out the or a 4G network for fixed line subscribers.
The company touted its 4G WiMAX wireless technology, which it offered to the public as early as 2009, particularly for use in remote areas. Unlike HSPA+, however, WiMAX is incompatible with mobile phones.
Industry observers have noted the viability of 4G technology in coping with the increasing demand for mobile Internet access here and around the world.
Moreover, broadband Internet services are anticipated to be the next key business growth driver for telcos seeking to compensate for the continuing revenue decline from traditional mobile offerings such as voice calls and SMS.
