Globe's Enhances Payment Centers Services
Inspired by some of the biggest carriers and retailers worldwide, Globe Telecom Inc. converted half of its payment centers nationwide to full-service concept stores to lure in more customers.
It was the first telecommunications firm to transform its stores from utilitarian payment and transaction centers to a one-stop shops showcasing the latest gadgets and consumer mobile technologies.
“We will continue to expand our Concept Store to more areas in strategic locations in the country to address the special needs and concerns of customers,” explained Ramon Matriano, Globe’s consumer sales head.
Globe’s Concept Stores offer customer and after-sales support with the shopping experience. The blueprint Globe pioneered set the model for a retail concept followed by other telcos in the country.
Last year, Globe opened retail concept stores in Metro Manila at Trinoma, Gateway Mall, SM City Taytay, Eastwood Mall, Robinsons Galleria, SM City Novaliches, SM City Marikina, SM City Masigan, Araneta Square, Sta. Lucia East Grand Mall, Shangri-La Plaza, Market Market, SM Megamall, SM Mall of Asia, Robinsons Place Manila, SM City Manila, SM City Sucat and Festival Supermall.
Elsewhere in Luzon, the telco established concept stores at SM City Calamba, SM City San Pablo, SM City Lipa, SM City Bacoor, SM CIty Batangas, SM City Dasmariñas, Tanauan, Solenad Nuvali, SM City Legaspi, SM City Naga, SM City Lucena, SM City Baguio, SM City Tuguegarao, Santiago City (Isabela), SM City Marilao, SM City Pampanga, SM City Clark, Waltermart Plaridel, Waltermart Sta. Maria, Balanga, Graceland Malolos and San Jose, Nueva Ecija.
In Visayas and Mindanao, Globe installed concept stores at the SM CIty Bacolod, SM City Delgado, SM City Iloilo, Elizabeth Mall, Toledo (Cebu), Dumaguete City, Iligan Gaisano Mall, Davao Gaisano Mall, SM City Davao, Robinsons Cagayan De Oro and Abreeza Mall (Davao).
Globe also added new features to the Concept Store such as a dedicated hotline for on-the-go customers who don’t have the time to queue at the stores for their after-sales concerns.
The Globe Concept Store features a contemporary design layout, featuring a wide array of working mobile phones and gadgets that customers can actually try and test.
There are also laptops with Wi-Fi and broadband connections for customers to do in-store surfing.
Select Stores now have "Tech Coaches or device experts selected from a pool of shop specialists, that can help customers on their smartphones and setup their apps, among others.
Last December, during the nationwide iPhone 4S launch, Globe introduced special customer sessions or one-on-one tutorials for iPhone 4S availers to help educate them on the phone’s newest features and downloadable apps.
