Smart implements charge cap to block customers’ ‘bill shock’

SMART Communications, Inc. (Smart) is putting an end to unexpected mobile Internet charges as it introduces its new anti-bill shock feature. Unlike in the past, when charges continue to pile up because of unknown or unintentional use of data connectivity (e.g. via automatic app updates, location-based services, etc.), the new feature automatically kicks in to prevent overcharging. Starting today, Smart Data Lite Plans 500, 800 and 1,000 and iPhone Plans 999 and 2499 will enjoy the worry-free data charge cap without the need to enrol or sign up for a separate package. IPhone Plan 999 subscribers, for example, are allocated 250MB of data every month. Once the data allocation has been consumed, the regular charge of P10 for every 30 minutes of mobile Internet use will be billed above the monthly service fee (MSF). Charging cycle Regular data charging will continue until accumulated Internet charges reach P1,200, at which point, the plan will work like an unlimited data connection until the next billing cycle. “Not everyone is able to keep track of their data usage, which is why Smart subscribers need not register to the new anti-bill shock feature,” said Smart Mobile Marketing Head Guido Zaballero. “Now, both new and existing subscribers can enjoy the power of mobile Internet minus the hassle,” he said. “Smart makes available only the best connectivity to the best devices. It is the only telco in the Philippines with a dual band 4G HSPA+ network which gives smartphones and other mobile devices better signal reception, faster connection speeds, and better battery life,” the company said in a press statement. Increase in usage Last year, Smart reported that it detected a six-fold increase in mobile broadband use in its network. “We have recorded a tremendous increase in data consumption as evidenced by the spikes in usage,” said Smart Chief Wireless Advisor Orlando B. Vea. “If there are still doubts about where the industry is headed, this should put an end to all speculation,” he said.