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PLDT insists on frequencies

THE Philippines' largest telecom company on Thursday said it will not surrender some of its frequencies to remedy the "inefficiency" of the country's second-ranked player.


In a briefing, Ray Espinosa, Philippine Long Distance Telephone Co. (PLDT) head of regulatory affairs, told reporters that Globe Telecom Inc.'s opposition to the acquisition of Digital Telecommunications Philippines Inc. (Digitel) springs from the Ayala-led telco's need to "cure their inefficiency." "We are not surrendering it because, in fact we need more," Espinosa said.

He said PLDT is more efficient in using its assigned frequencies with 406,000 subscribers per megahertz (Mhz) compared with Globe's 303,000.



PLDT has a total frequency of 112.5 Mhz serving 45.64 million subscribers, while Globe has 87.5 Mhz for 26.5 million subscribers.

Digitel's Sun Cellular has 330,000 subscribers per MHZ and a total of 42.5 Mhz. Its subscribers number 14 million.

"They want PLDT to give concessions to make up for their own inefficiency and they want to use the NTC for that. The issues that they are raising [have] nothing to do with the deal," Espinosa said.

The PLDT legal counsel also said the Digitel acquisition should be viewed by the National Telecommunications Commission on the basis of the greater public good.

"The deal will bring enormous benefit to the public because of the much better service and accelerated rollout of high-speed Internet broadband," Espinosa said.

Orlando Vea, chief wireless advisor of PLDT unit Smart Communications Inc., admitted the PLDT group's mobile frequency, including broadband, was 77 percent higher than Globe's. "But our subscriber base is 126 percent more than Globe," he said.

"In fact, we are asking the NTC for more frequency because at the rate we are using our frequencies for our services we need more in order to serve more subscribers," Vea said.

Espinosa belied Globe's anti-monopoly credentials, pointing out the exclusion of other telcos inside Ayala malls.

In a separate briefing, Rodolfo Salalima, Globe counsel said the NTC should stop granting frequencies to the PLDT group.

"The NTC should balance the frequency and rationalize the distribution of the frequency," the lawyer said.

"We are not asking favor, we just want NTC to act under the law. The duty of the government is to protect their rivals. The state owns it. Nobody owns it," he said.

Salalima said the government, through NTC, should implement "pre-emptive moves and regulations to protect fair and free competition" from the significant market power of the PLDT group.

Gamaliel Cordoba, NTC commissioner, had said President Benigno Aquino 3rd already gave the regulator the marching order to study the PLDT-Digitel deal.

On April 20, the two telcosjointly filed an application before the NTC to approve their transaction.

PLDT earlier said it will buy 51.55 percent of Digitel from Gokongwei-led JG Summit Holdings Inc. in a share-swap deal valued at P69.2 billion.

Chaired by Manuel Pangilinan, PLDT also will acquire the remaining Digitel shares held by the public, raising the total acquisition price to P74.1 billion.

PLDT shares fell to P2.462 apiece on Thursday from P2,466 the day before, while Globe shares To see more of The Manila Times, or to subscribe to the newspaper, go to http://www.manilatimes.net. Copyright (c) 2011, The Manila Times, Philippines Distributed by McClatchy-Tribune Information Services. For more information about the content services offered by McClatchy-Tribune Information Services (MCT), visit www.mctinfoservices.com.

From Smart, a tablet easy on the pocket

Dominant carrier Smart Communications Inc. has launched its own low-cost tablet computer, in line with its goal to “democratize” the broadband sector and increase the level of Internet access in the country.

In a statement, the company said it would bring in the China-made ZTE V9, a 7-inch Android 2.2-powered tablet. This will be bundled with Smart Bro—the wireless Internet service of Smart affiliate Smart Broadband Inc.

Launched last week, the ZTE V9 is Smart’s most affordable tablet computer to date with a suggested retail price of P12,795.

“The ZTE V9 is an affordable way for our subscribers to get the rich Internet experience of desktops and laptops, and the convenience and portability of Internet-capable mobile phones,” said Orlando B. Vea, Smart’s chief wireless advisor. “We know that many Filipinos still access the Internet mainly through Internet cafés and work or school computers. With low-cost Internet devices such as this, we aim to increase the country’s Internet population, by enabling more people to easily have their own personal Internet access device.”

Initially being offered for prepaid subscription, Smart is making available the ZTE V9 on affordable payment terms. Subscribers may pay in six monthly installments at no interest through participating credit cards.

It comes with a Smart Bro prepaid SIM with 5 days of unlimited Internet browsing. Subscribers may then register the Smart Bro prepaid account to avail of Unlisurf Packages, Per Minute Packages or All Text Packages.

Smart officials expect Smart Bro to “revolutionize” the way subscribers use data services through the ZTE V9, the company said.

With its Android operating, the new tablet can easily be customized by users, who can make their tablet more relevant to their needs and preferences with downloadable applications, or apps.

These apps, thousands of which are available in the Android Market, can expand the tablet’s functionalities with various information, connectivity, social networking, gaming and multimedia services—all supported by Smart Bro’s connectivity. These apps will also make it easier for Smart to deploy future data-driven services direct to its subscribers.

Aside from its data-centric features, Smart Bro Prepaid subscribers using the ZTE V9 may also use their Smart Bro account to access the tablet’s SMS and voice call functions.

Other key features of the ZTE V9 include a 3.0 MP camera, Wi-Fi, USB connectivity, storage memory expandable up to 32GB, and built-in apps, such as multimedia player, maps, YouTube, e-mail and others.

With the launch of the ZTE V9, and with other affordable tablets and smartphones coming soon, Smart officials are confident that they will be able to capture new subscribers, especially for its broadband services.

“We may think that we already have a mature and active Internet user group, but only around 30 percent of the country’s total population has Internet connectivity,” said Vea.

Research firm Gartner earlier this year said tablets have already outsold netbook computers in the consumer electronics market. With the emergence of several low-cost tablets, Gartner expects sales of tablets to more than triple this year.
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